Often ignored by app creators and businesses, the review section of the app page happens to be where users leave their thoughts and opinions on the app. This one section can show creators the best and worst things about their app. It helps them maintain the features that are loved by users and improve the features that are hated, too. For visitors, this section is a place of total honesty that shows them what current users are facing. Reviews and ratings are more important than you think! It greatly influences the position of the app – highly-rated apps with positive reviews can result in better rankings. On the other hand, it also influences the downloading decisions of potential users – while scrolling through the app’s page, if a viewer comes across many negative reviews and a rating below 4.0, he might click off without downloading the app. With the help of the best app marketing company and ASO, you can optimize this element of your app in order to attract more users and downloads.
The best app marketing company will tell you this – high average rating and a good number of positive reviews is a sign of a successful and well-functioning app. This is one of the first things that people check for before downloading an app, so how are reviews optimized? The first thing to this optimization process is taking feedback seriously. You must’ve noticed the many suggestions on almost all apps in their review section. Users really appreciate it when their feedback and suggestion are considered in your new updates. Developing new features based on suggestions and improving the app based on feedback make users believe that the app is truly working to help out the customers and are encouraged to use it for longer. Providing customer support is also another way that can bring your app closer to 5-stars. Upset customers require instant solutions! By providing them with the right redressal, you can completely dodge a negative review and a poor rating. In fact, the quality of your support can help you get a good review out of it! Some apps go one step ahead and try to direct their users elsewhere to leave complaints. This can be in the form of a chatbot or a messaging feature included in the app. This is such a genius tactic and helps to keep negative reviews away from the app page. Keeping a close eye on your competitors also can help you get better reviews. How? Looking into their positive reviews can tell you the best features offered by them. This can help you improve those same features on your app, or can prompt you to create something like that which works more smoothly. Another tactic commonly used by app developers is incentivizing users to leave reviews. For example, on gaming apps, this can be in the form of extra gaming points or even access to premium content on lifestyle apps.
It might not seem so obvious, but optimizing reviews and ratings of an app are a big part of app store optimization and is part of the services you can avail from the best app marketing company. This is because close to 80% of people go through reviews before downloading any app. It impacts the visibility of an app since apps with a higher rating are placed on the top of the list. As we discussed earlier in this article, it also influences visitors and their decision to download and try out the app. Of all the tips and tactics discussed here to get good reviews, the easiest way we suggest is by building a great app that functions smoothly, through and through.