John Lewis

In June, John Lewis promised to help its 21,000 Partners (staff) become digital champions, helping customers to get online and do their shopping on the net.

Since this commitment it’s gone even further, creating e-training courses for its Partners to give them the skills they need to get online and help others do the same. When launched, this training scheme will cover everything from how to communicate to customers going online for the first time, to more in-depth classes on how to make the most of the web, by paying bills online. John Lewis will also be launching a trial of Wi-Fi access in its stores to better enable its customers to get online when out and about.

The digital champion announcement, made at its multi-channel conference, ran alongside a speech from Race Online 2012 MD Leigh Smyth, who spoke of the huge potential market growth involved for John Lewis as a retailer, if the six million off-liners over 55 went online. Partners were also encouraged to think about how their individual stores could help support. Coverage of Leigh’s speech also appeared in the May John Lewis partner gazette, alongside a piece about multi-channel being the way forward.

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