John Lewis

In June, John Lewis promised to help its 21,000 Partners (staff) become digital champions, helping customers to get online and do their shopping on the net.

Since this commitment it’s gone even further, creating e-training courses for its Partners to give them the skills they need to get online and help others do the same. When launched, this training scheme will cover everything from how to communicate to customers going online for the first time, to more in-depth classes on how to make the most of the web, by paying bills online. John Lewis will also be launching a trial


Comet is developing a compulsory training module to help inspire 3,000 Comet digital champs.
Part of the shiny new digital champion area within its Learning Management System (LMS), – Comet’s online training tool for its customer-facing colleagues – the training module will be compulsory for every customer-facing colleague in store and will provide staff with top tips and information to help them pass on their IT skills.  It’s due for launch in September.
The digital champion area will also be stuffed with tips, tools and information, including FAQs, the digital champ job description, sign-posting to online support and training, as …


An inaugural Race Online 2012 partner, BT’s established a new three year plan – BT programme, Get IT Together, to help excluded groups across the UK benefit from the net.

Get It Together raises awareness with community groups, charities, social enterprises, schools and individuals and creates opportunities for BT or partner employees to get involved, providing other channels through which messages are communicated.


However, it isn’t the only way that BT is inspiring champs and off-liners:

  • Its Internet Rangers Awards are rewarding young people and their schools for helping older people use the net; it’s still possible to apply

Learning Pool

Teaming up with UK online centres, Learning Pool has created a free e-learning module on becoming a digital champion.

An online learning community for people in the public sector, Learning Pool already provides low cost training modules for social enterprises, community and voluntary groups, small charities and anyone involved in civil society through My Learning Pool.  Learning Pool courses have helped more than 300,000 people improve their skills, which since 2007, has saved the public purse more than £36M.


Learning Pool originally pledged to create a fully functional e-learning module on becoming a digital champion.  However, when they realised

Mecca Bingo

dopting the adage ‘trusted faces in trusted places’, Mecca Bingo is bringing the net to the people, having appointed digital champions in every one of its 100 bingo clubs across the UK.


Each champ is issued with a laptop to make it easier to encourage buy in and to demonstrate the benefits of the net on a one to one basis and in certain clubs (such as Dagenham and Blackpool), Mecca is even working with UK online centres to provide training courses for beginners.  As Dagenham digital champion Julie exclaimed at the very first training session, “it’s fantastic to

Jobcentre Plus

Department for Work and Pensions, executive agency Jobcentre Plus, central to the delivery of the department’s pledge for a move towards ‘digital by default’ via Universal Credits, is also backing Race Online 2012’s key Digital Champion and low-cost kit programmes.

The agency has recruited 820 Digital Champions, one in every Jobcentre in the UK, signposting jobseekers to local IT training centres, such as UKO and libraries, to increase their employability. The champions are also flagging up Race Online 2012’s low-cost recycled computer schemes to clients.

Jobcentre Plus treats digital skills and services as core to advisory interviews, and now has

Discovering ancestors with Cornwall Library Service

Cornwall Library Service has held a series of fun and friendly sessions to inspire and support off-liners.

Family history sessions in Helston, Fowey, St Austell and Saltash and Camborne libraries have helped encourage internet beginners to go online to uncover more about their relatives, making it really easy for them to find out if they’re connected to kings, related to bakers or have a ‘black sheep’ in the family.  So far, 10 learners have discovered an amazing 115 new additions to their family trees.  The sessions have also encouraged learners to discover more about what they can do on the

The Open University

The Open University (OU) officially partnered with Race Online 2012 in February 2011 and since then, has made every effort to raise the profile of the campaign and to inspire digital champions.

In May/June 2011 the University launched a competition on its community website, ‘The Platform’, which asked entrants to comment on what they are doing and planning to do to help someone online; to vote in their poll to say “yes, I want to be a digital champion”; to join Race Online 2012 on Platform; and to join the digital champion network. The competition article has been read almost

Age UK Devon

With the number of over 50s in Devon set to rise by 14.5{a5b7970aed6bc6c43cc2e7d6e3c429d137483f4158e62a10a211b4ee5d30f265} (over 358,000) by 2016, it’s imperative that older people are supported to gain the necessary skills to benefit from the internet.


The largest independent charity in the county, Age UK Devon, is working independently to support older people and is a great example of a charity that’s helping people shop, find important health information and keep in touch with family and friends online, whatever their age. And now, thanks to IT tutor, Dave Howe, it’s inspiring internet beginners nationally. As one of Age UK’s Internet Champions

NHS Choices

With more than 100 million visits a year, NHS Choices is empowering and supporting people to better access health info and manage their healthcare online.


Saving the NHS an estimated £44m a year, if more people managed their health online, this could jump to between £2bn and £5bn.

Through regularly featuring web-banners on its homepage and in stories in its newsletters (which go out to 130,000 people every month!), NHS Choices has been promoting the health benefits of being online and asking Choices users to become digital champions. Employees have also been encouraged to become digital champions and to