Every day, more than half of McDonald’s 85,000 employees log on to its employee engagement website,, to access to info, advice and guidance to improve well-being.  

Originally pledging to support its staff to benefit from the net, McDonald’s has awarded over 21,000 qualifications to employees, all of which required online learning; there’s been a large increase in collegial support too!

Lorraine (right), is a McDonald’s digital champion in Bridlington; she’s using her skills and McDonald’s reputation as a trusted place with free Wi-Fi, to help people in her local area get online. Could you use the facilities in your

Home Group Ltd


The UK’s largest provider of affordable housing and care and support services, Home Group, considers helping its residents to benefit from being online to be a key part of its role in helping its customers and clients open doors to new opportunities and healthy lives. As a result, it held 5 internet training sessions across the North East.

  • Dress code: Posh frocks and tuxedos
  • Location: at the end of a red carpet

At each session, 15-20 people came along and 98{a5b7970aed6bc6c43cc2e7d6e3c429d137483f4158e62a10a211b4ee5d30f265} of attendees said they were looking forward to getting back on to the internet as soon

Three Mobile

Three Mobile is taking the net to the people in its mobile broadband bus, helping people get more out of life online through its Community Connection Project, and working with other Race Online 2012 partners to provide low cost PC/ broadband solutions.

The UK’s first mobile broadband provider, Three worked with Microsoft in December 2010 to deliver the ‘Gifting the Web’ for Christmas campaign. Backed by extensive marketing, ‘Gifting the Web’ provided great low-cost hardware and an affordable broadband solution. It was followed in May by another low cost PC/ broadband offer as part of Get Online @ Home.

As …


Duke of Edinburgh’s Award

98.8{a5b7970aed6bc6c43cc2e7d6e3c429d137483f4158e62a10a211b4ee5d30f265} of 16-24-year-olds use the internet and their terrific skills can be deployed to help off-liners benefit.



Race Online 2012 partner the Duke of Edinburgh’s Award is putting the internet at the heart of the charity, believing that helping people online is a “fun and practical volunteering opportunity, whilst contributing to positive social change”.


It’s been driving this message through its newsletters, DofE magazine and social media channels to inspire its participants to get involved and help someone who’s off-line. The DofE newsletter alone reaches 21,000 people (leaders, participants and volunteers) and the September 2010 edition of

Finerday launches ‘Yesterday’ for people with dementia

Dementia costs the UK £23bn a year – more than cancer and heart disease combined – and by 2025, there will be more 1 million sufferers.


People with dementia respond well to online material and media, so a new approach is being led by, the e-accessible, inter-generational platform, designed to help older or disabled people and their families and carers use the net to share messages, photos and memories.

It’s just launched, a free website offering interesting and entertaining reminiscence, nostalgia and memories for older people, carers, and families to share. The content is designed to support


Capita is rallying its 37,000 employees, partners and local communities to become ‘Click mates’ and help someone get online.

It’s created Click Go ON which provides handy hints, tips and tools (and signposting to the Go ON webpage resources).  The best bit – when someone becomes a ‘Click mate’, they’re automatically signed up to the digital champion network.


It’s also briefing Capita contact centres, which handle services that can be done online, advising callers that they could save money if they do what they need to online. Contact centre staff are also telling callers to phone 0800 77 1234


SimplyUnite has developed a touchscreen computer for people in supported living or residential care.  Now,  care home residents around the country are enjoying having access to email, Skype and the internet.  

A touchscreen internet service, Gem, has been specially designed by SimplyUnite to enable people of any technical ability to stay connected to friends and family and to pursue their interests.  Currently aimed at the residential care market, it’s part of a package which also provides extensive support to ensure care homes and their staff make the most of the life changing benefits of the internet.

SimplyUnite is the brainchild


As one of the first Race Online 2012 partners, over the past year Microsoft has responded to the main recommendations in “A Manifesto for a Networked Nation”: raising awareness; supporting charities; providing IT training and cutting the cost of going online at home.   

Last Christmas, Microsoft spearheaded an awareness campaign, “Gift the Web”, reaching 1.4m people with press and PR and attracting nearly half a million clicks to the site. The campaign included a microsite and an online advertising campaign involving MSN, Mobile and Xbox and has now been adopted as mass-partner initiative for Race Online 2012 in 2011.



95,000 people in Sheffield have never been online (ONS), and Sheffield based broadband provider Plusnet naturally feels that it can play a part in helping people discover the wonders of the web.

During October, it joined forces with UK online centres, Sheffield City Council and Heeley Development Trust to help run “Go ON Sheffield”, a week of exciting events to help off-line Sheffield residents discover the many advantages the web has to offer.

From pubs, to schools, to bingo halls, internet taster sessions were held around the City, with hundreds of people trying the net for the first time.  With …